Have you ever thought or said, "What I meant was…" all the while scrambling to salvage your image? At one time or another, everyone has stubbed a toe, fallen flat on their face, or even humiliated themselves when facing daunting media inquiries.
You'll often find yourself on shaky ground when avoiding an insistent journalist. Some of their questions can be difficult or leading, others seemingly impossible to tackle. However, you can balance the media's power by developing and perpetuating an agenda of your own, then intentionally guiding the direction and tone of the interview. Subsequently, you'll guide the story itself.
Make sure to accomplish the following with your answers:
- Illuminate favorable facts.
- Enhance your organization's position.
- Neutralize negatives.
- Correct misstatements or inaccurate characterizations.
- Redirect the focus when necessary.
- Be quotable.
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