- BE YOURSELF. Don't stiffen up. Relax and share your enjoyment in the sport. Be human
- 20 SECOND RULE. Make your point in 20 seconds or less. Elaborate if there's time, interest or need
- BE PRECISE. Avoid generalities. Use specific examples that clarify and make people care about your view
- DON'T BE BAITED. Remain calm at all costs
- DON'T USE JARGON. Use words that the general public can understand. It builds audiences and fans in the stands
- DON'T FORGET: YOU'RE ALWAYS ON. If you can see a microphone, camera or a reporter's notebook, assume your words and actions are being recorded
|
|
 |
 |
