Just like in corporate America, players in the sports marketplace are vulnerable to any number of critical issues and incidents with the potential to become full blown crises. You can't always control crises, however, you can control the way your organization responds to them. That's the crux of effective Crisis Planning and Crisis Management. The goal: to make strategic decisions upfront (including policy and procedures) when it's calm not chaotic. The process creates a crucial road map for your people to respond with improved confidence, speed and effectiveness. The net result is greater protection of your organization's image and bottom line!

Typical hot spots include labor disputes, arena/stadium issues, criminal charges, politically incorrect statements and actions, workplace violence, accidental deaths and much more. Because you are publicly scrutinized, mishandling of even the smallest situation can ultimately damage the bottom-line and destroy the image/brand you've worked so hard to develop.

It's smart business to prepare for the worst. And the way your representatives respond and communicate your side of the story both internally and externally can make you whole again or simply rip your organization apart.

Goal: To keep you in control as much as possible and reduce negative results and exposure by providing proven effective responses.

Issues Management:
By identifying issues that will negatively impact your organization, we can help you anticipate and prevent them before they blow up in your face. This is an offensive vs. defensive strategy through which you'll be better prepared to deal with scenarios unique to your organization and facing the sports world in general. This process includes a realistic evaluation of the Crisis Impact Value and Probability for given scenarios.

Crisis Communication:
This service involves intervention and consulting to systematically guide your organization into safe territory and away from harsher scrutiny. There is no single correct way to handle an emergency or its communications. The best blend of crisis communication planning involves tools and ability to manage and communicate effectively before, during and after the emergency hits.

Crisis Planning:
We analyze and develop crisis plans in an easy to use format that promotes quick effective use. A customized Crisis Plan will enable you to offer enough information to satisfy the public's need-to-know and your organization's need to offer a controlled response to the situation and recover.

Consulting and Training Approach: Includes Strategy and Tactical Implementation

• Official Media Statement to be used by specified representatives in the case of "ambush interviews"
• Media strategies and techniques
• Customized Crisis Communication Training (available in speech, seminar and workshop form for both groups and individuals)
• Customized Crisis Communication Center worksheets and forms, i.e., response planning and analysis, contract and miscellaneous services checklist etc.
• Balancing crucial internal and external communications
• Crisis Communication Consulting/ Intervention (retainer basis)