Digital media coaches ready to call the play.

Our History

For over 30 years, SMC has been on the leading edge of sports and media.


Kathleen Hessert started the company to coach executives, celebrities, and athletes how to speak to the media. Over the years, the needs of the sports industry have evolved and SMC has evolved with the changes to provide leading edge services and ideas for clients. SMC prides itself on being on staying ahead of the curve in the fast changing digital space. We challenge our clients to Be Brave and take innovate risks.

Our Team


Founder & CEO

Ok, she’s been a mover in the sports business for over 30 years. C-level execs are intrigued by Kathleen’s ability to coach world class athletes and connect the dots to apply insights to their unique needs. It all started when her brother, Tom won the Daytona 24 Hours and she cringed at his winner’s circle interview. Seeing a glaring and costly need, Kathleen jumped into consulting and training in the sports world which led to Notre Dame Football and the NFL.

She writes speeches to make you cry, laugh, and spring into action. Her background in news, combined with innovative thinking and vision, ensures a fast paced, leading-edge experience for all SMC clients. Never satisfied with what has happened, she jumps at what can happen, then makes it happen.


Executive Assistant

Linda brings a diverse background to the SMC team – She’s our rock and since 2009 has been the only one who can tell you exactly where in the world Kathleen is. Her past life includes roles as marketing director, office manager, musical instrument repair technician, and symphony violinist. If something breaks, she’s the go-to person to fix it. Her Sports Media Challenge hats include travel agent, editor, and graphic artist; outside of the office, she can be found tending her garden, shooting photos, watching birds, or making jewelry. She shares her home with her musician husband, 2 cats, and nearly 2 dozen lava lamps.


Project Manager

Kelsey loves Snapchat like a two-year old loves ice cream. When she isn’t snapping, she is crunching numbers, creating content, and guiding client social advertising. Her background as a middle school and high school math teacher gives her a strong back ground to fluctuate between her roles as Project Manager, Snapchat expert and business intelligence analyst.



With Kenny, clients get someone who “does” visual and even studied Visual Communications at Bowling Green State University too. He loves to make things LOOK GREAT striving to make great original content that actually works to achieve the clients’ goals. Since joining Sports Media Challenge, visual innovation has become woven into the fabric of his life. He specializes in creating original GIFs with unique concepts, but he doesn’t stop there. Kenny strives to make every graphic bold, amazing and one of a kind to help our clients stand out from the noise of all the content out there.

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