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	<title>Sports Media Challenge - News Coverage</title>
	<link>http://www.sportsmediachallenge.com/press_room/news_coverage.asp</link>
	<description>Sports Media Challenge's speaking, training, and consulting is known for its high impact style and deep substance. Our customized approach and scope of expertise continuously stretch the abilities and understanding of some of the world's leading athletes, coaches, executives, teams and leagues at the college, professional and Olympic levels.</description>
	<language>en-us</language>
	<item>
	  <title>Internet buzz shows people taking sides in Duke case</title>
	  <link>http://www.usatoday.com/sports/college/lacrosse/2006-04-11-duke-internet_x.htm</link>
	  <description>By Erik Brady</description>
	  <pubDate>Wed, 12 Apr 2006 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>Forward Thinkers, Thought Influencers and Peer Leaders</title>
	  <link>http://www.collegeathleticsclips.com/s/375/index.aspx?sid=375&amp;gid=1&amp;pgid=15&amp;cid=292&amp;newsid=200</link>
	  <description>By Nick Infante</description>
	  <pubDate>Thu, 01 Jun 2006 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>Making headlines not quite as easy as it looks</title>
	  <link>http://www.nascar.com/2006/news/headlines/truck/05/24/ecrocker.mansfield</link>
	  <description>By Erin Crocker</description>
	  <pubDate>Wed, 24 May 2006 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>Demand for Duke lacrosse gear soars</title>
	  <link>http://sports.espn.go.com/espn/news/story?id=2413794</link>
	  <description>By Darren Rovell</description>
	  <pubDate>Wed, 19 Apr 2006 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>Zero tolerance called way to stem trouble as Duke scandal simmers</title>
	  <link>http://www.mercurynews.com/mld/mercurynews/sports/14406932.htm</link>
	  <description>By Eric Frazier and David Perlmutt</description>
	  <pubDate>Sat, 22 Apr 2006 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>LONGHORNS keep 'em hooked</title>
	  <link>http://www.sportsmediachallenge.com/press_room/MAR1_Spotlight_LoyaltyMarketing.pdf</link>
	  <description>By Allison Enright</description>
	  <pubDate>Wed, 01 Mar 2006 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>UT football to allow insider video series</title>
	  <link>http://www.dailytexanonline.com/media/paper410/news/2005/08/04/TopStories/Ut.Football.To.Allow.Insider.Video.Series-965865.shtml?mkey=1858965</link>
	  <description>By Elliott Ash</description>
	  <pubDate>Fri, 04 Aug 2005 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>Horns out to hook fans on screen pass</title>
	  <link>http://www.kvue.com/news/local/stories/080305kvueUTscreen-eh.3946de33.html</link>
	  <pubDate>Thu, 03 Aug 2005 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>University of Texas Vmag</title>
	  <description>Univ. of Texas football coach Mack Brown will host a 10:00am CT conference call to discuss the official "University of Texas Vmag," an Internet video magazine produced by Newgame Communications that offers fans behind-the-scenes access to the football team. Newgame Communications CEO Kathleen Hessert will also participate.</description>
	  <pubDate>Thu, 03 Aug 2005 00:00:00 GMT</pubDate>
	</item>
	<item>
	  <title>Video magazine will offer glances inside Longhorns</title>
	  <link>http://www.statesman.com/</link>
	  <description>By Cedric Golden</description>
	  <pubDate>Thu, 03 Aug 2005 00:00:00 GMT</pubDate>
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