The New York Times
In Heat’s Buddy Act, Nearly All Interviews Come With an Assist
May 17, 2011
Howard Beck

LA Times
When athletes post on Twitter, controversy can follow
May 15, 2011
Baxter Holmes

Charlotte Major League Lacrosse Unveils Logos and Concepts for Voting Based on Fan Feedback
May 3, 2011

Partnership Activation
April 2011 Newsletter

Go PSU Sports
Tell Us Where You're Rockin' Your Jersey This Weekend!
April 15, 2011

The Clarion-Ledger
Athletes learning to navigate the pitfalls of social network
February 13, 2011
Kyle Veazey and Brandon Marcello

Milwaukee Journal Sentinel
Super buzz: Packers scoring attention online
January 31, 2011
Don Walker

MattTracy.com
The power of social media is shown in the aftermath of Jay Cutler’s departure
January 26, 2011
Matt Tracy

Terre Haute Tribune Star
Social media plays vital role in marketing events to fans
January 25, 2011
Craig Pearson

Los Angeles Times
A no-win situation for Tiger Woods
November 25, 2010
Diane Pucin

Golf Girl's Diary
A first LPGA victory for IndyCar Golfer Beatriz Recari
October 18, 2010
Patricia Hannigan

@Charlotte
Live from Social Fresh
August 24, 2009
Jeff Elder

Seattle PI
Scandal could dent Rick Pitino's lucrative brand
August 19, 2009
Will Graves

Charlotte Observer
SEC policy to allow tweeting, after all
August 19, 2009
Jeff Elder

Mashable
Common Sense Wins: Social Media to Be Allowed at SEC Games
August 18, 2009
Adam Ostrow

Sports in 140
The SEC & social media
August 18, 2009
Brendan

Sports Business Daily
Athletes Flocking To Twitter, But Authentication Remains Issue
August 10, 2009

ESPN
Outside the Lines: Twitter & Athletes
August 7, 2009
David Amber

Cincinnati Enquirer
Social media growing in sports
July 28, 2009
James Pilcher

Dr. BS: The Road Scholar
Long Promised Hessert Notes
Hessert Notes, Part Two
July 23, 2009
Bill Smith

NCSA College Athletic Scholarships Blog
Police Yourself on the Internet
July 14, 2009
Brian Davidson

Hog Blog
Twitter Says Razorbacks Have Visitor
July 14, 2009
Robbie Neiswanger

The Orlando Sentinel
Social network Twitter ushers in new era for athletes
July 12, 2009
Andrea Adelson

ESPN
How much is too much online?
July 9, 2009
Heather Dinich

ESPN
Coaches, colleges explore new frontier
July 6, 2009
Graham Watson

ESPN
It's so wrong to celebrate Manny's return
July 3, 2009
Jason Stark

Boston Globe
Social networking sites help sports figures stay in touch with fans
July 3, 2009
Shira Springer

California Golden Blogs
Blogs with Balls - A Recap
June 19, 2009
yellow fever

Sports Business Daily
New Twitter Verification System Launched To Limit Fake Accounts
June 18, 2009
The China Post
Athletes turn to Twitter to get their message out
June 18, 2009

Los Angeles Times
Athletes turn to Twitter to get their message out
June 18, 2009
Diane Pucin

Deadspin
Boy, That Decade Just Flew By, Didn't It?
June 9, 2009
Will Leitch

Examiner.com
Tweet, tweet: Twitter not the place to follow thoughts of Indianapolis Colts QB Peyton Manning
June 1, 2009
John Oehser

Sports Business Journal
Flight of fancy?
June 1, 2009
Eric Fisher

Sports in 140
Q & A: Paul Hemingway, Watkins Glen Int’l
June 1, 2009
Brendan Wilhide

Digital Pivot
Danica Patrick Slaps Sticker On Her Car…er, Twitter Page
May 20, 2009
Jeff Louis

Sports Business Daily
Time To Chat: Danica Launches Twitter Feed At Sponsor's Urging
May 19, 2009
Eric Fisher

ESPN
Twitter enters recruiting fold
May 15, 2009
Ryan Corazza

Union
SportsMedia Challenge and SportsCenter Blog Buzz
Joe
May 5, 2009

USA Today
And now, a tweet from our sponsors
Michael McCarthy
April 29, 2009

FanHouse
Kathleen Hessert Talks SportsCenter Blog Buzz, Athlete Tweets
Will Brinson
April 23, 2009

Sports Marketing 2.0
ESPN launches "Blog Buzz"
Pat Coyle
April 21, 2009

Koo's Corner
ESPN Whiffs on Blog Buzz Feature Before Making Amends
mvbuckeye01
April 19, 2009

Deadspin
ESPN Is Coming To You Live From Your Parents' Basement
DAULERIO
April 17, 2009

Awful Announcing
ESPN Surprisingly Takes "Blog Buzz" Criticism Well
Awful Announcing
April 17, 2009

The Big Lead
Morning Sportscenter, Now Featuring Blogs Chatter
April 17, 2009

Sports Agent Blog
Should You Hire A Social Media Consultant?
Darren Heitner
April 15, 2009

Sports Agent Blog
Shaq Tweets New Endorsement Deal
Ross Sacks
April 9, 2009

Athlete Interactive
For Athletes, Unless You’re Shaq (and Even Then), Twitter Isn’t Enough
David Neiman
April 3, 2009

Sports PR Blog
A look at the brain behind Sports Media Challenge
Christy Hammond
April 3, 2009

Bright Side of the Sun
The woman who taught Shaq how to Tweet
Phoenix Stan
March 27, 2009

Philly Burbs
The woman who taught Shaq how to Tweet
Chris Illuminati
March 27, 2009

Read Write Web
The Inner Circles of 10 Geek Heroes on Twitter
Marshall Kirkpatrick
March 20, 2009

Forbes
Why Celebrities Twitter
Andy Greenberg
March 3, 2009
The Business of Sports
Winning Fans With Social Media
Russell Scibetti
February 23, 2009

Sports Business Journal
Octagon + Twitter = Twackle
Eric Fisher
February 23, 2009

Chicago Sun Times
@jock_twitter
Carol Slezak
February 22, 2009

Fanhouse
Fans Use Twitter to Rendevous With Shaquille O'Neal at Phoenix Restaurant
Will Brinson
February 21, 2009

Sports Business Journal
These blogs have racing in their blood
February 9, 2009

Recession-Proofing Life
Twintors: A Do-It-Yourself Twitter Mentoring Program
January 23, 2009

The New York Times
All a-Twitter About Stars Who Tweet
January 4, 2009

Sports Business Daily
A Look Back At '08 In The Blogosphere
December 19, 2008

	SportsDay: Blogging it out Bob Wolfley July 3, 2007
	Companies Not Chasing Bonds's Home Run Chase By Richard Sandomir June 26, 2007
	Earnhardt Moves, And Chatter Follows By Liz Clarke June 14, 2007
	Greg Oden, face of a franchise By Mark Alesia June 10, 2007
	NASCAR's New Marketing Strategy Is the Latest Buzz By Liz Clarke May 26, 2007
	Sports Blogs on Saban By Steve Wiseman January 14, 2007
	No one does it better than Beckham January 14, 2007
	Beckham the new $250 million man? There's no guarantee January 12, 2007
the biz of knowledge	Sports Media Challenge's Buzz Manager Provides Fan-Generated Media Results in Real Time on Nick Saban's Move to Alabama January 7, 2007
	Husker Bloggers Dominate By Bugeater December 18, 2006
	It's A Blog World After All By Steve Wiseman December 17, 2006
	WOMMA Verbal Nuggets - Day 2 By Spike December 13, 2006
	WOMMA/Summit - Lessons from Passionate Fans By Josh Hallett December 13, 2006
	Haynesworth Tackles Rehab of Reputation By Jim Wyatt October 6, 2006
	Software will Help NCAA Football take pulse of Internet fans By Erik Spanberg September 4, 2006
	But can you rip down virtual goalposts? By Steve Wiseman September 3, 2006
	Firm capitalizes on college football buzz By Chantal Outon September 1, 2006
	Charlotte sports consultant inks deal with college football group By Erik Spanberg August 28, 2006
	Buzz Manager - Market Analysis By Andy Brudtkuhl August 17, 2006
	UNM Athletics: Lobos Aim to Boost PR Image By Jeremy Fowler August 12, 2006
	Landis' Defense Seen as "Lost Cause" By Jeff Eisenberg August 9, 2006
	Media Training Aims at Producing Scandal-Free Athletes By Lauren Reynolds August 7, 2006
	This Divorce Makes Even Football Look Gentle By Brad Parks July 16, 2006
	Forward Thinkers, Thought Influencers and Peer Leaders By Nick Infante June 1, 2006
	Making headlines not quite as easy as it looks By Erin Crocker May 24, 2006
	Zero tolerance called way to stem trouble as Duke scandal simmers By Eric Frazier and David Perlmutt April 22, 2006
	Demand for Duke lacrosse gear soars By Darren Rovell April 19, 2006
	Internet buzz shows people taking sides in Duke case By Erik Brady April 12, 2006
	LONGHORNS keep 'em hooked By Allison Enright March 1, 2006
	UT football to allow insider video series By Elliott Ash August 4, 2005
	Horns out to hook fans on screen pass August 3, 2005 (Free subscription required)
	August 3, 2005 Univ. of Texas football coach Mack Brown will host a 10:00am CT conference call to discuss the official “University of Texas Vmag,” an Internet video magazine produced by Newgame Communications that offers fans behind-the-scenes access to the football team. Newgame Communications CEO Kathleen Hessert will also participate.
	Video magazine will offer glances inside Longhorns By Cedric Golden August 3, 2005 (Free Online Subscription Required)
	Longhorns, The Season By Darren Rovell August 2, 2005 (Subscription Required)
	UT football to create behind-the-scenes video mag August 2, 2005
	NACDA Partners with Sports Media Challenge on eMonitor Application June 15, 2005
	Oprah helping sell the Sting May 23, 2005