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Attention from the
media can be a great public relations tool or a thorn in your side
– So, how do you get the media to work for you?
- Understand the media – they
aren’t your enemies, they are just doing their job. But you can
maintain control of the interview by understanding the angle of
the story.
- Promote your own agenda
– don’t repeat negatives and stick to your main message.
- Don’t be baited – even if
a reporter fires questions at you quickly, take your time, maintain
your focus, and control the pace. When you lose your cool – you
lose control.
- Keep your thoughts clear
and concise to avoid being misquoted.
more
on image and media relations...
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