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As an athletic director
or general manager your goal is to maximize your media exposure in
a way that will enhance your organization. It’s not all about damage
control- so, in other words – make sure you get the good stuff out
there!
- Choose your spokesperson
wisely, make sure they are media savvy and a re equipped with
all the facts.
- Get your coaching staff;
associate directors and athletes involved in some sort of media
training. Reporters will try and find the person(s) who gives
most “colorful” sound byte – not always the most informed.
- Figure out the main message
you want your department to convey and stick to it. Also, make
sure that message is communicated to coaches, athletes and staff.
more
on image and media relations...
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