- Never
say "No Comment." Whenever possible explain why you can't give
them the information.
- Don't
let a reporter put words in your mouth; correct misstatements before
you answer any questions.
- Don't
say or do anythingyou dont want reported. There's no such thing as
"off the record."
- Don't
give unnecessary information that may be detrimental. Answer only
the questions you're asked.
- Don't
speculate or talk about anything outside your area of expertise or
known facts. It's OK to say "I dont know. I'll find out..."
- Avoid
answering "what if" questions. Instead, respond with something like,
"I wouldn't want to speculate on that, however..." and state your
positive message.
- Don't
fill in silent pauses. Say what you have to say, and stop!
- Dont
keep talking as you're walking away. Stop talking before you walk.
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