Prepare Sports Media Challenge
 
QUICK CLICKS


Media Do's
Essentials of effectively communicating
your message through the media:
  • Have a one sentence message you want to communicate no matter what is asked.
  • Be alert and positive
  • Keep Calm. Don't let reporters start an argument with you. Look and sound Calm and Controlled. Its Important.
  • Stand still behind the microphone and use comfortable, appropriate gestures.
  • Look the interviewer in the eye. Avoid looking at the ground, sky or the camera.
  • Make your point in 20 seconds or less. Talk in complete sentences.
  • Put your answers into words the public will understand. No jargon.
  • Use examples to clarify your message. Especially ones that improve your position and that of the company.
  • Offer information you want the public to know, even if the reporter doesn't ask.
  • Be cooperative, however, know what you should and shouldn't say.

  • When being interviewed, do it without company logos within camera view (if the story is negative).