Summarized
here are several of the frequent mistakes made when being interviewed.
You and your organization's reputation can be improved greatly by simply
learning the common mistakes you make during interviews, and correcting
them through prior recognition. Do any of these hit too close to home?
- Allowing
the reporter total control over the content of the interview.
Have your own "principle communication objective" and hammer it
home.
- Rambling
for several minutes before stating your position. State your
point in twenty seconds or less to avoid being paraphrased, misquoted
or taken out of context.
- Sending
inconsistent messages. Your words say one thing but your voice
and body language contradict the message.
- Using
jargon. Use words and analogies your audience and interviewer
can relate to.
- Assuming
reporters understand your topic as well as you do. Educate
them when necessary.
- Speaking
in generalities. Precisely explain what your story means to
the average viewer, reader, or listener.
- Failing
to understand who your audience is or satisfying its needs.
Audiences are asking WIFM (What's in it for me?). Answer them.
- Lack
of adequate preparation and rehearsal of specific hot spots
and questions liable to be asked. If you haven't anticipated the
probable story angle and how to respond, you have an 80% chance
of being caught off guard.
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