Your Reputation

There are two components of reputation:

1. Performing Well

2. Making Sure Your Performance Is Noted

Managing the public's perception of your team has become increasingly challenging.

The proliferation of information via the media and the Internet, intense public scrutiny, and constant staff changes have created confusion, cynicism, and distrust. This can erode your reputation.

Reputation influences your income and increases your value. Components of success include:

• Awareness
• Familiarity
• Overall Impression
• Perceptions
• Likelihood to Engage in Supportive Behavior
• Develop long-term relationship with a variety of audiences.

Convincing skeptical third parties is the primary - and toughest - job of public relations, particularly when things aren't going well.

A strong reputation is like money in the bank. It probably won't keep a story out of the papers, but it may keep it down to a one-day story.

Building the relationships that preserve a reputation requires proactive communications.