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PRESS ROOM About Sports Media Challenge MEDIA INQUIRIES: Kathleen Hessert, CSP President E-mail: khessert@preptowin.com Tel: 704.541.5942 MAILING ADDRESS: Sports Media Challenge 7421 Carmel Executive Park Suite 1103 Charlotte, NC 28226 About Sports Media Challenge & Kathleen Hessert

June 11, 2002 An Analysis of the Sears Cup Scoring Structure: Recent Revisions Alter Strategic Planning Criteria For Departments of Athletics Click here for story by Deborah A. Yow, Ph.D., D.Hum. & William W. Bowden, Ed.D., Ph.D. President, Strategic Management Associates June 10, 2002 Carolina Hurricanes, Bloomberg News Synopsis Click here for story Febuary 5, 2002 Hessert predicts Brady will $core Click here for story October 15, 2001 Kathleen Hessert evaluates Barry Bonds through the eyes of corporate endorsers. . . Click here for story June 29, 2001 Kathleen Hessert explains her policy on dealing with athletes who've cast a shadow on their own persona  Click here for story February 19, 2001 Kathleen Hessert looks at the image differences between established leagues and the newcomer  Click here for story January 23, 2001 Kathleen Hessert comments to the New Jersey Star-Ledger regarding the controversy surrounding Baltimore Ravens' star linebacker Ray Lewis and his preparation for the Super Bowl media day blitz.  Click here for story March 13, 2000: Kathleen Hessert launches CyberCommunicationCoachsm with Team U S West to prepare their athletes for Millennium Summer Games. Read Press Release... Jan 20, 2000 :Kathleen Hessert, president of Sports Media Challenge, to moderate a panel discussion on "Sports Endorsers Who’s hot, who’s not and what should we be looking for in the next millennium?" at The International Sports Summit 2000 in New York City. Dec 15, 1999: Kathleen Hessert, president of Sports Media Challenge, to speak at the 2000 American Football Coaches AssociationConvention on Jan 11, 2000. The topic of her presentation will be "Handling Crisis with Integrity & Professionalism." Dec 10, 1999: The Sports Media Challenge Website wins the "1999 Outstanding Website" Award given by the Web Marketing Association. Press Release... Dec 10, 1999: Kathleen Hessert, President of Sports Media Challenge to conduct a seminar at the North American MotorSports Expo titled "Race Car Teams & The Media...How to Position Your Brand Correctly!" The Expo will be held in Charlotte, NC. Sep 30, 1999:  Janet England, a former television news anchor, joins Communication Concepts and Sports Media Challenge, as Vice President. Press Release... Janet England Jun 16, 1999: Kathleen Hessert presents at the 1999 National Association of Collegiate Directors of Athletics (NACDA) Convention held from June 13-16, 1999 in Reno, Nevada. The topic of Kathleen Hessert's round table topic was "Minimizing Risk Through Crisis Management Planning." Sports Media Challenge exhibit booth at the NACDA convention Dec. 8, 1998: Top Ranked Tennessee's Coach Philip Fulmer and Texas's Mack Brown Praise New Manuel: The Coaches' Communication Playbook; Author Kathleen Hessert Receives Praise From Country's Other Top Flight Coaches. Press Release... Dec. 8, 1998: Kathleen Hessert to be a panel presenter at the 1999 International Sports Summit to be held in New York City, January 21-22, 1999. The panel will lead a discussion on the question of professional athletes' "Character" and it's impact on the corporate marketing question. Dec. 7, 1998: Sports Media Challenge to be the Official Media Coach for The 1998 Defensive Player of the Year Bronko Nagurski Award, awarded by The Football Writer's Association Aug. 3, 1998: 1998 Hessert Sports Crisis Survey results released Dec. 7, 1997: Arizona Republic covers Kathleen Hessert in news story: College basketball prone to scandals Nov. 6, 1997: Kathleen Hessert to present at the Arthur Andersen 1997 Enterprise Symposium Oct. 21, 1997: Sports Media Challenge releases the results of The 1997 Sports Sponsorship Survey. The survey is geared to assist corporate sports sponsors, athletes, teams and sports organizations in alligning themeselves for sponsorship and endorsement opportunities. The survey also highlights the latest sports sponsorship trends and practices. Apr. 10, 1997: Kathleen Hessert, President of Sports Media Challenge, to present at the Nike Championship Basketball Clinics alongwith top coaches Tim Floyd, Clem Haskins, Dean Smith, Dave Odom and Mike Krzyzewski. Two separate sessions titled "When It Hits The Fan - Crisis Management" and "Scoring Points And Profits In Public Speaking" to be presented at the clinics in Memphis, Chicago, Las Vegas, Kansas City and Toronto. Jan. 5, 1997: Kathleen Hessert to speak as a sports PR panel expert at the 1997 International Sports Summit to be held in New York City, January 15-16, 1997. The panel will lead a discussion on how public relations functionaries must prepare themselves for the Dennis Rodman's, Albert Belle's, and Michael Irvin's of their sport.