- Put
public safety first. Assess the problem through the publics
eyes. Perception is reality.
- Make
certain everything is documented from the very start.
- Find
it. Fix it. Do whatever is necessary with company and government
investigators/officials to ID and correct the problem wherever possible.
- Communicate
quickly and frequently even when other things seem more important.
Get the facts to your frontline and public.
- Be
fully responsible for solving the problem without pointing
your fingers or blaming others. Make your people accountable for
a fast, positive resolution to the problem, whatever it takes
- Anticipate
and prepare for ripple effects. Every crisis has minor crises that
need to be acted on.
- Make
business resumption a priority from the start of any crisis.
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