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Nation's top Coaches and Administrators; all raving about this playbook... "long overdue" "a must read for every coach!" "extremely practical and helpful" "the tool that will help coaches win" "one of the most popular books ever done for coaches" Find out what the coaches are saying... Mack Brown, Head Football Coach, University of Texas Grant Teaff, Executive Director, American Football Coaches Association Mike Krzyzewski, Head Basketball Coach, Duke University Phillip Fulmer, Head Football Coach, University of Tennessee Pat Summitt, Women's Basketball Coach, University of Tennessee George Raveling, Fox TV Basketball Analyst John D. Swofford, Commissioner, Atlantic Coast Conference Vicki Hamilton, Director of Athletics, Charlotte-Mecklenburg Schools David Odom, Head Basketball Coach, Wake Forest University Jim Caldwell, Head Football Coach, Wake Forest University Tim Floyd, Chicago Bulls Dom Capers, Head Football Coach, Carolina Panthers     REVIEWS "A book written exclusively for coaches, by one of the best media coaches in the world, covering a substantial amount of real life situations has been sorely missing in our coaching market. I think every coach should put this book on their library shelf and it would be an even better idea, prior to the start of the season each year, to take it off that shelf and re-read it as a reminder of the importance of improving and polishing our communication skills." Alan Lambert, President, Basketball Highway Click here to view the complete Review    "Mack Brown and Phillip Fulmer, head coach of Tennessee, the No. 1 ranked team in the nation, were in town to attend Tuesday night's College Football Hall of Fame dinner, but Tuesday morning they were together in a suite at the Waldorf-Astoria Hotel to help promote a book they both believe is important. The "Coach's Communication Playbook," by Kathleen Hessert, deals with problems that arise for coaches." The New York Times Dec 9, 1998   "In the age where professional, collegiate, and high school coaches serve as coach, cop, and counselor, the new The Coach's Communication Playbook is already receiving praise from some of the country's most highly-decorated coaches. The Playbook contains proven techniques that a coach can use to create that personal bridge between himself and his audience." Coaching Management December, 1998   "Kathleen Hessert's Communication Playbook offers our coaches an exegesis on the art. She breaks down all its complexities and explains precisely and insightfully how to achieve excellence in its five basic parameters: Presentation and Delivery, Interpersonal Communication, Building the Personal Image, Handling the Media, Crisis Communication, and a wrap-up. These are just the bare bones. The 'meat' (all the tips, techniques, checklists, etc.) is rich, succulent, and highly productive." Scholastic Coach & AD January, 1999

Overview Features Praise Reviews Author's Comments $15.95 plus s&h Order Now! Call 1-800-929-4386 or click here to order online through our SECURE form     A "must have" communication reference manual for every coach's desk   A comprehensive 'How to' communications manual to help coaches at all levels to more effectively communicate with "MTV" generation athletes, parents, administrators, fans, and the media. It contains easy-to-use and immediately applicable tips, techniques, and checklists that coaches can use to create a personal bridge between themselves and their targeted audiences. Topics covered include Interpersonal Communications, Public Speaking, Image, Media and Crisis Communications skills. Up-to-date content such as: Ways to Win at the Media Game Ways to Communicate with "MTV Generation" Athletes Maximizing Visibility and Minimizing The Risk Using Humor to Lighten Up High Pressure Situations Using the Internet to Promote Your Team Tips for High Impact Presentations Maximizing Leadership Through Communication Representing Your Team Mastering Crisis Management Coach-specific subjects such as: Communicating with AD's, SID's and Media Relations Directors Talking One-on-One with Athletes and Parents Savvy Handling of Wins or Losses Networking and Mingling Communication During and After a Crisis Tackling Tough Questions Accepting Awards like a Star Image Building Getting Good Coverage Avoiding Misquotes Handling Stupid questions Specialized worksheets and checklists that can be used over and over. Step by Step, Play by Play, Pointers, and Worksheet sections to help you quickly develop a communication strategy.   My goal with The Coach's Communication Playbook is to help you develop into a communication champion. There's no doubt, better communicators are better coaches. I'm not an athletic coach, and I can't and wouldn't tell you how to do your job. However, I am a communication coach. This book marries coaching and communications skills to help you make the most of the opportunities in front of you and develop new ones. If you're challenged by the demand for new skills and confused about where to find the necessary information, you're not alone. Coaches have asked us for new ways to improve their communication, and now we're offering some answers. In this book, Sports Media Challenge provides forward-thinking coaches with the proven strategies and techniques used by many of today's most dynamic communicators. Because sports is our business, you won't have to struggle with the practical application of these lessons. Everything in this book will apply directly to real world coaching needs. Sports Media Challenge guarantees that once you try the easy-to-use tips within, you'll be able to express ideas so that others will listen, understand, remember, and take appropriate action. That's an enviable return on anyone's investment. Kathleen Hessert President, Sports Media Challenge       Back to FAST TRACK for COACHES Section