You prepare your mind and body to win on the field – but being prepared to manage the media can help you accomplish your professional goals as well. By remembering a few rules and having a game plan, you will have the ability to “beat the press”.
- Don’t allow the media to have all the power. Intentionally guide the direction and tone of the interview.
- When the focus is negative – put it behind you as quickly as possible. Never use or repeat negative words or phrases – it only makes them more memorable.
- When you’re wrong – admit it. Admitting a mistake makes you human and more believable.
- Take the offense - Decide what you want the interview to accomplish and use it as a springboard for your message.
- Don’t be bulldozed by questions – correct inaccurate facts and assumptions.
- Make your answers colorful – give your audience something to remember.