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May 21, 2002

CELEBRITY INTERVIEW Top NFL Draft Pick Chris Samuels On the NFL Draft   WHAT'S ALL THE FUSS? Let's Discuss Why do I have to be a role model? Why all this pressure from the Media and Fans? Why's my Image so important and how do I manage it? Other issues...

Maximizing Media Exposure Standing Up to Negative Inquiries So the angle is negative! Avoid using and repeating negative words or phrases. It reinforces them. Follow the ABC Formula to handle hostile questions: Acknowledge emotions and the right to different opinions. Bridge to your point of view with linking phrases. Concisely state your position. Example: "Nothing seems to be working for you lately." Response: "It may seem that way, but from my perspective, I'm making real progress. Facing the media is always challenging because of the risk involved. However, going into an interview well prepared, positions you to answer any question successfully. Preparation requires learning new techniques, which can be found in books, magazines, and Websites. Use interviews to promote your agenda - to win new fans and enhance current support, including that of sponsors. Remember: there are no bad questions, but you need to know how to seize the opportunity.     FAST TRACK GUIDE Media Getting Recruited Speaking Image Hot Topics Interviews What's All the Fuss? Tools/Resource   "I can remember a reporter asking for a quote, and I didn't know what a quote was. I thought it was some kind of a soft drink." -Joe DiMaggio (1914-1999), Americanbaseball player, on his first season in the majors. Too bad Joe didn't have this free resource to help him out. But you do! This website will help boost your athletic career and marketing success by giving you solutions on how to deal with the media, fans, your coaches, sponsors, administrators, etc. "We have a constellation of stars today. What makes one standout over the other is the ability to communicate" -- Kathleen Hessert STRATEGIES & CHECKLISTS

POWER TRAINING: HOW TO WIN AT THE MEDIA GAME An Audio Tape Series

Public & 1-on-1  Communications   Media Relations Win Audiences Over With Powerful Body Language Mingling like a Champ! Making Your Point How to Approach Your Coach 8 Most CommonSpeech Slip-ups So You're Receiving an Award...What Do You Say? Effective Presentation Preparation   Back to Top Offensive/Defensive Interview Techniques Three Absolutes When Dealing With the Media 8 Most Common Interview Errors Promoting Sponsors Naturally Media Relation Tipss Getting Recruited   Image Enhancement Ace Your College Interviewsg Recruiting Advice from top Coach NEW! R. C. Slocum, Head Football Coach of Texas A&M University Improve your "Recruitability" Factor College Recruiting Websites College Athletic Department List byYahoo! Back to Top Showboating and its Impact onyour Image The Path to a Successful Image Image Tips     Hot Topics   NEW Martina Hingis: Attitude Problem or Not? Give Us More Mr. Nice Guys Athlete Perks: Are They Worth It? Maximize MediaExposure with Thorough Preparation The Right Thing - JUST DO IT; Casey Martin's Case 3 Impediments to Fuzzy Zoeller's Image Survival Latrell Sprewell: No Sell? Oh, Well. "Nice Guys" are Emptying Sponsors' Pocketbooks SHE Shoots! SHE Scores! BIG TIME. Alcohol, Drug Tobacco Pledge and the '97 VarsityLacrosse Team--The Charlotte Country Day Athletic Department TheCharacter Issue and its Impact on the NFL Draft Back to Top   Communication Tools/ Other Resources SMC training, consulting and keynote speaking services (Media Training - Crisis Communications -Public Speaking - Image Management - Online Communications) Audio Cassette Series - "Power Training: How to Win At The Media Game" Coach's Communication Playbook Pocket Guide to Avoiding Misquotes Other reference sites online SMC Bookstore Back to Top