Winning Through Strategic Planning:
Image, Crisis and Media Exposure

Presented By: Kathleen Hessert, CSP

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Table of Contents


1. Title Slide

2. Success Ingredients

3. Strategic Role Casting

4. Focusing The Image

5. Crafting and Controlling the Image

6. Credibility Scorecard

7. Challenges: Major Limitations

8. Credibility How To's

9. Message Integration

10. Credibility How To's

11. Hot Trends Focus

12. Develop Plan...Reevaluate...Update

13. No Face Time...No Think Time...

14. Strategic Planning (Peyton Manning)

15. Strategic Planning (Peyton Manning) cont.

16. Momentum For Progress

17. Measure Key Areas

18. Measure Key Areas (cont.)

19. Internet Monitoring

20. Measure Key Areas

21. Measuring Reputation

22. Measuring Reputation (cont.)

23. Measurement Areas

24. 4 Measurement Steps

25. 4 Measurement Steps (cont.)

26. Measurement Results

27. 8 Step Breakthrough Strategy

28. Invest In Your Future