Winning Media Strategies
& Techniques

Presented By: Kathleen Hessert, CSP

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Table of Contents


1. Title Slide

2. Perception Is Reality

3. Your Public Image...

4. 4 Essentials To the Media Game

5. Prepare for "Mud Sticks"

6. Balance the Media Power

7. Balance Techniques

8. 3 Levels of Media Expertise

9. Become a Communication Champion

10. Warren Sapp

11. Effective Spokespeople...

12. Ineffective Spokespeople...

13. No Such Thing As "Off the Record"

14. Avoid Misquotes

15. Q & A Control

16. Formula For Success

17. 8 Most Common Interview Errors

18. Media Prep Strategies

19. No Sweat Tactics

20. Personal Interview System

21. To Talk or Not