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1.
Title Slide
2.
Perception Is Reality
3.
Your Public Image...
4.
4 Essentials To the Media Game
5.
Prepare for "Mud Sticks"
6.
Balance the Media Power
7.
Balance Techniques
8.
3 Levels of Media Expertise
9.
Become a Communication Champion
10.
Warren Sapp
11.
Effective Spokespeople...
12.
Ineffective Spokespeople...
13.
No Such Thing As "Off the Record"
14.
Avoid Misquotes
15.
Q & A Control
16.
Formula For Success
17.
8 Most Common Interview Errors
18.
Media Prep Strategies
19.
No Sweat Tactics
20.
Personal Interview System
21.
To Talk or Not
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