Performance Measurement

Presentation Visuals
By: Kathleen Hessert, CSP
From the COSIDA convention June, 2000
Copyright 2000, Sports Media Challenge

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Table of Contents

Slide 1: Table of Contents

Slide 2: Title

Slide 3: Why Measure?

Slide 4: 8 Step Breakthrough

Slide 5: Measure Key Areas

Slide 6: Traditional Measurements

Slide 7: Value Weighed

Slide 8: Measure Source

Slide 9: Sports Journalists Barred

Slide 10: When News Takes Over

Slide 11: Who Sees It?

 

Slide 12: Measure Key Areas:

Slide 13: Internet Monitoring

Slide 14: Measure Key Areas

Slide 15: Measuring Reputation

Slide 16: 4 Measurement Steps

Slide 17: 4 Measurement Steps (cont.)

Slide 18: Measuring Reputation

Slide 19: Measure Key Areas

Slide 20: Specifics CEOs Like

Slide 21: Measurement Results

Slide 22: Title