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February 11, 2003

Presentation Visuals from Div 1A AD Conference Strategic Planning: Reputation Mgmt. Crisis Planning & Response Media Strategies & Techniques Presentation Visuals from COSIDA Convention Using Strategic Planning to Join the Decision Makers Circle Performance Measurement FEATURE ARTICLE Financial Analysis of NCAA Division I Institutions INTERVIEW SPOTLIGHT Strategically Responding to External Entities: The Maryland Model Dr. Deborah A. Yow Director of Athletics, University of Maryland President-Elect, NCAA (2000-2001) DISCUSSION FORUM Topics - Communication Barriers - Managing Internal Conflicts - Athlete Behavior Problems - Maximizing Exposure - Other Issues   The 1998 Hessert Sports Crisis Survey SURVEY FINDS TOP ATHLETIC ORGANIZATIONS ALWAYS ON THE EDGE OF A CRISIS, BUT LESS OFTEN WITH AN OFF-THE-FIELD DEFENSE Learn more or get your copy of the report to find out the state of crisis preparedness and experience in professional and amateur sports organizations .

Jousting with the Press A reporter's job is to ask tough questions. Learning how to anticipate and respond is invaluable to maintain control of your message. Preparation The best way to avoid being blind-sighted by the media is to have a strategy in place before an interview. Decide what your specific goals are and what message you want to communicate. Then, also anticipate some of the more difficult questions that could be thrown at you. The average audience walks away remembering one major point you've made. By deciding what you want that point to be and being able to convey it in a single concise sentence, you've positioned yourself to influence the direction of the interview. When a reporter (or anyone else) asks a difficult question, the idea is to respect the question, yet still steer the topic back toward your main point. The key is to "bridge" to your primary message and give a concise response. You can easily remember these steps as ABC: A: Acknowledge their emotional position and/or opinion. B: Bridge to your point of view. C: Clearly and concisely state your point of view.   FAST TRACK GUIDE Media Crisis Speaking Image Case Studies Interviews Discussion Forum Tools/Resource   A forum with strategies, techniques and interaction for sports administrators of all types-from amateur to professional.   It will provide you with knowledge and insight from SMC experts and your peers, while raising substantive issues worthy of debate.   STRATEGIES & CHECKLISTS   Public & 1-on-1   Communications   Media Relations Tips for D-Day (Speech Delivery Day) Speech Gut Check! 8 Most Common Speech Slip-ups 9 Steps to Working aCrowd So You're Receiving an Award...What Do You Say? Effective Presentation Preparation   Back to Top Expect This From the Media Media Don'ts Media Do's 8 Most Common Interview Errors Making the Press Work for YOU! Media Relations Tips  Crisis Communications   Image Enhancement How to Insulate Athletes in Crisis The Aftermath of Littleton, Colorado Shooting Defining Crisis & Crisis Planning Crisis Plan Objectives Crisis Barometer Hessert Sports Crisis Report Back to Top Elements of Your Public Image Image Tips     Hot Topics Vigilant Thinking and Crisis Management for Today's Athletic Director Maximize Media Exposure with Thorough Preparation Athlete Perks: Are They Worth It? Dallas Cowboys - Too Little, Too Late Crisis at Boston College Alcohol, Drug Tobacco Pledge and the '97 Varsity Lacrosse Team--The Charlotte Country Day Athletic Department Handling The All Too Human Factor Back to Top   Communication Tools/ Other Resources SMC training, consulting and keynote speaking services (Media Training - Crisis Communications - Public Speaking - Image Management - Online Communications) Audio Cassette Series - "Power Training: How to Win At The Media Game" Coach's Communication Playbook Pocket Guide to Avoiding Misquotes Other reference sites online SMC Bookstore Back to Top What do you think about this site? Any problems? Comments? Recommendations?...We'd love to hear!

 

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